May 6, 2019 By amandasNAPPS 2019: Harnessing the Power of Social Media RecapNAPPS kicked off the education portion of the conference on Saturday with a how-to for social media presented by Linda McGrath-Cruz of Perfectly Paralegal. Key takeawaysWebsiteIf you don’t have a website get one. It doesn’t need to be expensive and can be done affordably.FacebookAfter a website, Facebook and LinkedIn are the most important online marketing options to have set up.The biggest decision is whether or not your Facebook is going to be private or personal and to be careful about how you’re promoting your business through the account. Facebook has shut down accounts in the past for using personal accounts to purely promote a business.Use the call to action button option let people call your business line, send an email or go to your website.If someone is going to help you manage your Facebook page, go in to the Page Role settings to add them as separate user. Don’t let them log into your personal Facebook account or you run the risk of privacy issues.LinkedInThe presentation focused largely on settings to be aware of including:When creating your account, avoid having invites sent to everyone on your list which could be viewed as spam. On the page during setup that requests you to send invites, click skip instead of continue. Under the “how others see your LinkedIn activity” look at Profile Viewing Options, make sure either private profile characteristics or private mode is selected. If you’re looking for people, you don’t want them to be able to see a process server has been viewing their profile.While social media can seem daunting to start, it’s a great way to promote your business for free online.